BOOKS ARE MY BAG is a nationwide campaign run by the Booksellers Association to celebrate bookshops. It launched in 2013 and today comprises Bookshop Day and the Books Are My Bag Readers Awards. At the centre of the campaign is the iconic BAMB tote bag. Since the campaign launched, over a million people have worn a Books Are My Bag to show their love for their local bookshop.
 
Every year over a thousand bookshops around the country take part in Bookshop Day by holding special events, creating bespoke window displays and more. The BAMB Readers Awards are the only awards curated by bookshops and voted for by booklovers.

Why Buy Books in Your Local Bookshop?

• You love books
• You may be about to make a purchase you'll value for the rest of your life
• You'll be shopping on your local high street
• You'll be helping create local jobs
• You might just find a book you never knew existed 
• You'll find great gifts for friends and family
• You can talk to real people about books they know and love
• You'll be part of your local book-loving community