“There is no more welcoming, magical and inspiring place than a bookshop.”
- M.G. Leonard

What is Books Are My Bag?

BOOKS ARE MY BAG is a collection of campaigns run by the Booksellers Association to celebrate the many wonderful bookshops across the UK and Ireland. Collaborating with publishers, authors, illustrators, poets and many other partners within the book world and beyond, the campaigns aim to highlight the joy of buying books from local bookshops.

Our thanks to M & C Saatchi for investing their time and expertise in helping to create Books Are My Bag and its branding in 2013.

The Booksellers Association also supports World Book Day, the charity that changes lives through a love of books and shared reading. World Book Day promotes reading for pleasure, offering every child and young person the opportunity to have a book of their own.  

Why Choose Bookshops?
  • Local jobs
  • Local economy
  • Local community
  • Real passion
  • Real people
  • Real conversations
  • Proper service
  • Perfect gifts
  • Taxes paid!

Watch our #ChooseBookshops video:


What Have You Been Buying?

We’d love to see what you’ve been buying and where you’ve been buying it. Share pictures of your bookshop purchases on social media, tag the bookshop you bought them from, tag us @booksaremybag and use #ChooseBookshops. Let’s shout about our favourite books and bookshops!

Events At Your Local Bookshop

Find out what events and offers are available from your local bookshop by signing up to Caboodle.

Search for your local bookshop