Bookshop Day will take place on Saturday 7th October 2017. 


Coming soon ... 


The Books Are My Bag Readers Awards will take place on Tuesday 21st November 2017. The first-ever BAMB Readers Awards took place in November 2016

What is Books Are My Bag?

BOOKS ARE MY BAG is a nationwide campaign to celebrate bookshops. This collaboration between publishers, bookshops and authors is the biggest ever promotion of bookshops. For many people bookshops conjure fond images of book readings, in-store cafes and delight at the discovery of a new author. And in fact 56% of all book buying decisions are made by consumers in a bookshop, but we must continue to celebrate - and shop in! - our high street bookshops so they are not under threat.
Why Buy Books in Your Local Bookshop?
  • You love books
  • You may be about to make a purchase you'll value for the rest of your life
  • You'll be shopping on your local high street
  • You'll be helping create local jobs
  • You might just find a book you never knew existed 
  • You'll find great gifts for friends and family
  • You can talk to real people about books they know and love
  • You'll be part of your local book-loving community  

“Discovering books old and new brings me great joy, so I was very excited when I was asked to designing a Books Are My Bag tote for 2016. I hope my bag design encourages people to discover new delights of the printed word and to step into a bookshop more often. Local bookshops are important parts of a community - mine would not be the same without Rye Books a delightfully vibrant bookshop in East Dulwich who are always ready for a chat, and full of bookish wisdom.” - Coralie Bickford-Smith

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Our BAMBassadors are well-known book-lovers who have been photographed with our iconic BAMB tote, and who are passionate lovers of bookshops.  
Click on the banner below to see the many, many well-known faces who want bookshops on our high street to survive and thrive!