About the campaign

BOOKS ARE MY BAG is a nationwide campaign run by the Booksellers Association to celebrate bookshops. It comprises Bookshop Day and the Books Are My Bag Readers Awards. At the centre of the campaign is the iconic BOOKS ARE MY BAG tote bag. Since the campaign launched, over a million people have worn a Books Are My Bag to show their love for their local bookshop.

The Campaign
Booksellers, publishers and authors work collaboratively on the campaign to encourage consumers to shop in their local bookshop and ensure their high street is thriving. BOOKS ARE MY BAG launched in 2013 and created pro bono by the advertising agency, M & C Saatchi.

BOOKS ARE MY BAG has the support of all of the country’s major trade publishers. Many publishers contribute to the campaign by helping to organising events, creating social media content, encouraging their authors to engage with their local bookshop and by supporting financially. To find out how you can be part of BOOKS ARE MY BAG contact: 

Bookshops are at the very core of BOOKS ARE MY BAG. Every year over a thousand bookshops around the country take part in Bookshop Day by holding special events, creating bespoke window displays and more. The campaign celebrates the hard work, knowledge and passion that goes into being a bookseller on Bookshop Day and EVERY day of the year.  

BOOKS ARE MY BAG celebrates the vital role that authors play in supporting bookshops. If you are an author and you’d like to be involved in the campaign, please contact: