Campaign

About the campaign


BOOKS ARE MY BAG is a nationwide campaign run by the Booksellers Association to celebrate bookshops. It comprises Bookshop Day and the Books Are My Bag Readers Awards. At the centre of the campaign is the iconic BOOKS ARE MY BAG tote bag. Since the campaign launched, over a million people have worn a Books Are My Bag to show their love for their local bookshop.

The Campaign
Booksellers, publishers and authors work collaboratively on the campaign to encourage consumers to shop in their local bookshop and ensure their high street is thriving. BOOKS ARE MY BAG launched in 2013 and created pro bono by the advertising agency, M & C Saatchi.


Publishers
BOOKS ARE MY BAG has the support of all of the country’s major trade publishers. Many publishers contribute to the campaign by helping to organising events, creating social media content, encouraging their authors to engage with their local bookshop and by supporting financially. To find out how you can be part of BOOKS ARE MY BAG contact: Emma.Bradshaw@booksellers.org.uk 

Booksellers
Bookshops are at the very core of BOOKS ARE MY BAG. Every year over a thousand bookshops around the country take part in Bookshop Day by holding special events, creating bespoke window displays and more. The campaign celebrates the hard work, knowledge and passion that goes into being a bookseller on Bookshop Day and EVERY day of the year.  

Authors
BOOKS ARE MY BAG celebrates the vital role that authors play in supporting bookshops. If you are an author and you’d like to be involved in the campaign, please contact: Emma.Bradshaw@booksellers.org.uk
 
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    BAMB Readers Awards 2019

    Winners

    READERS' CHOICE

    Invisible Women: Data Bias in a World Designed for Men by Caroline Criado Pérez

    FICTION

    Circe by Madeline Miller

    NON-FICTION

    Becoming by Michelle Obama

    POETRY

    The Flame by Leonard Cohen

    YOUNG ADULT

    Toffee by Sarah Crossan

    CHILDREN'S FICTION

    No Ballet Shoes In Syria by Catherine Bruton

    BREAKTHROUGH AUTHOR

    Greta Thunberg for No One Is Too Small to Make a Difference

    BEAUTIFUL BOOK

    The Binding by Bridget Collins, designed by Micaela Alcaino (The Borough Press)

    OUTSTANDING CONTRIBUTION TO BOOKSELLING

    Trevor Goul-Wheeker, former Chairman at Blackwell’s

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    Bookshop Day 2019 

    The 2019 limited-edition bag was designed by designer Yehrin Tong, who won the Beautiful Book Award at the Books are My Bag Readers Awards 2018 for the Virago Modern Classics 40th Anniversary series.

    Children’s author and illustrator David McKee designed of the 2019 children’s bag which marked Elmer’s 30th birthday.

    Yehrin Tong bag front Yehrin Tong bag back
    Books Are My Bag Elmer bag
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    BAMB Readers Awards 2018

    Winners

    NOVEL
    The Seven Deaths of Evelyn Hardcastle by Stuart Turton
    NON-FICTION
    The Secret Barrister: Stories of the Law and How It’s Broken by The Secret Barrister
    POETRY
    The Last Hedgehog by Pam Ayres, illustrated by Alice Tait
    BREAKTHROUGH AUTHOR
    Sarah J. Harris for The Colour of Bee Larkham’s Murder
    YOUNG READERS – MIDDLE GRADE
    The Storm Keeper's Island by Catherine Doyle
    YOUNG READERS – YA
    La Belle Sauvage: The Book of Dust Volume One by Philip Pullman
    BEAUTIFUL BOOK
    Virago Modern Classics 40th anniversary series designed by Hannah Wood, illustrated by Yehrin Tong (Little, Brown)
    READER'S CHOICE
    Eleanor Oliphant is Completely Fine by Gail Honeyman
    OUTSTANDING CONTRIBUTION TO BOOKSELLING 
    Vivian Archer, Newham Bookshop

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    Bookshop Day 2018 

    The 2018 Books Are My Bag limited-edition bag was designed by Sir Peter Blake and Philip Pullman was the designer of the children's bag, both were available in bookshops on Bookshop Day, Saturday 6 October. 

    Peter Blake bag

    Philip Pullman bag

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    BAMB Readers Awards 2017

    Winners

    POPULAR FICTION
    How to Stop Time by Matt Haig 
    NON-FICTION
    This is Going to Hurt: Secret Diaries of a Junior Doctor by Adam Kay
    NOVEL
    The Underground Railroad by Colson Whitehead
    MIDDLE GRADE (7-11)
    Letters from the Lighthouse by Emma Carroll
    YA (12-18)
    The Hate U Give by Angie Thomas
    BREAKTHROUGH AUTHOR
    Kate Tempest for The Bricks that Built the Houses
    BEAUTIFUL BOOK
    The Lost Words by Robert Macfarlane and Jackie Morris
    READER'S CHOICE
    This is Going to Hurt: Secret Diaries of a Junior Doctor by Adam Kay

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    Bookshop Day 2017 

    Orla Kiely bag Axel Scheffler bag
     

    Iconic designer, Orla Kiely, was revealed as the designer of the limited-edition Books Are My Bag tote bag. Award-winning Gruffalo children’s illustrator, Axel Scheffler, was announced as the children’s bag designer. 

    Bookshop Day, which launched in 2016 and led to one of UK’s biggest weeks of bookshop sales of the year, returned on Saturday 7 October. 

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    BAMB Readers Awards 2016

    We launched the first-ever Books Are My Bag Readers Awards, sponsored by National Book Tokens in October 2016 with the winners ceremony taking place at Foyles, Charing Cross Road in November.

    Winners

    FICTION
    Grief is the Thing with Feathers by Max Porter  
    NON-FICTION
    Reasons to Stay Alive by Matt Haig
    BIOGRAPHY & AUTOBIOGRAPHY
    The Road to Little Dribbling by Bill Bryson
    CHILDREN’S
    The Detective Dog by Julia Donaldson and Sara Ogilvie
    BREAKTHROUGH AUTHOR
    Joanna Cannon for The Trouble with Goats and Sheep
    BEAUTIFUL BOOK
    The Essex Serpent by Sarah Perry and designed by Pete Dyer
    READER'S CHOICE
    The Good Immigrant edited by Nikesh Shukla

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    Bookshop Day 2016

     
     Welsh bag
    The campaign dates for 2016:
    Thursday 6 October = press launch
    Saturday 8 October = Bookshop Day

    Award-winning designer Coralie Bickford-Smith designed the collectors' edition bag and our children's bag will featured a Winnie-the-Pooh design from Egmont Publishing to celebrate his 90th anniversary. We also launched an exclusive Irish bag designed by Fatti Burke and a Welsh bag which translates to 'seas and mountains of books'. 

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    The BFG is my Bag 2016

    We worked with Quentin Blake, Penguin Random House and the Roald Dahl Literary Estate to create these whoopsy wiffling bags for bookshops. To coincide with the BFG movie starring Mark Rylance and directed by Steven Spielberg, the bags were available from bookshops on movie-release day, July 22.

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    The Bard is my Bag 2016

    Shakespeare Saturday took place 23 April and celebrated the life of Shakespeare on the 400th anniversary of his death. There was coverage and celebration throughout the year; from the BBC, the RSC, the Globe, in schools, and of course, in bookshops. Availa


    Up for grabs on the day was the exclusive 'The Bard is my Bag' tote bag which were available from bookshops.


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    Campaign 2015

      

    The 2015 campaign took place Thursday 8 October, Super Thursday and finished on Saturday 10 October.

    Award-winning artist Grayson Perry designed the collectors' edition Books Are My Bag bag and we had a wonderful children's bag designed by author and creator of the Charlie & Lola books, Lauren Child (Hachette Children's Books). 

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    Campaign 2014

     
     

    The 2014 campaign launched on Thursday 9 October, Super Thursday in the publishing calendar and finished on Saturday 11 October with Big Bookshop Parties. Award-winning artist Tracey Emin designed the limited-edition Books Are My Bag tote bag, available in both independent and chain bookshops. Like 2013, Books Are My Bag had a lot of support from authors and celebrities.

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    Campaign 2013

    The 2013 campaign took place on Saturday 14 September and ran through until Christmas. Over 150 well-known book lovers were photographed holding the iconic BAMB bag, and the social media campaign connected thousands of book lovers to bookshops.