2015 CAMPAIGN

The 2015 campaign dates were Thursday 8th October (Super Thursday) until Saturday 10th October when Big Bookshop Parties took place nationwide. 

CIVILISED SATURDAY

Civilised Saturday, the antidote to Black Friday took place 28th November 2015. Read all of the press coverage here
 

2015 BAGS

We were incredibly fortunate last year to have TWO wonderful exclusive bags - one designed by award-winning artist Grayson Perry and the other by bestselling children’s author and illustrator, Lauren Child.           

About The Campaign

BOOKS ARE MY BAG is a nationwide campaign to celebrate bookshops. This collaboration between publishers, bookshops and authors is the biggest ever promotion of bookshops. For many people bookshops conjure fond images of book readings, in-store cafes and delight at the discovery of a new author. And in fact 56% of all book buying decisions are made by consumers in a bookshop, but we must continue to celebrate - and shop in! - our high street bookshops so they are not under threat.

Why Buy Books in Your Local Bookshop?
  • You love books
  • You may be about to make a purchase you'll value for the rest of your life
  • You'll be shopping on your local high street
  • You'll be helping create local jobs
  • You might just find a book you never knew existed 
  • You'll find great gifts for friends and family
  • You can talk to real people about books they know and love
  • You'll be part of your local book-loving community  

2015 bags

LIMITED EDITION BAG DESIGNED BY GRAYSON PERRY FOR THE 2015 CAMPAIGN.

Turner Prize-winning British artist Grayson Perry designed the 2015 Books Are My Bag tote bag, which were available exclusively to bookshops. Over 200 shops stocked the bag, which was produced in a limited edition of 4,000 bags.
 

"Pop in to your local bookshop. Book people are nice people and bookshops have become more than a place to buy books. In many small communities they are a valuable social hub for like-minded folks. But don't forget to buy a book too!" - Grayson Perry

BAMB 2015 CHILDREN'S BAG DESIGNED BY CHARLIE & LOLA ILLUSTRATOR AND AUTHOR, LAUREN CHILD.

Bestselling children’s author and illustrator, Lauren Child lent her support to the 2015 campaign, and designed a new Books Are My Bag tote bag for children, featuring her much loved fictional characters, Charlie and Lola.

"I am delighted to be part of the Books Are My Bag campaign, especially on the publication of Charlie and Lola: One Thing; partly because I can never go to a bookshop for just one thing, but more importantly because just one bookshop can inspire a squillion imaginations. I have been lucky enough to receive fantastic support from booksellers during the 15 years of Charlie and Lola, and it’s wonderful that there’s a yearly campaign to celebrate their passion for getting children reading. My local bookshop is Primrose Hill Books, and my nearest children’s bookshop is The Children’s Bookshop, Muswell Hill. Both give excellent advice and have a lovely selection.” - Lauren Child

BAMBassadors

Our BAMBassadors are well-known book-lovers who have been photographed with our iconic BAMB tote, and who are passionate lovers of bookshops.  
Scroll through to see the many, many well-known faces who want bookshops on our high street to survive and thrive!