BOOKS ARE MY BAG 2015 dates:

Launch date = Thursday 8th October (Super Thursday)
Nationwide Big Bookshop Parties = Saturday 10th October


Keep up to date with the campaign on Twitter @booksaremybag 



Photographs from 2013 and 2014 including the Big Bookshop Parties can be found on our Facebook page.

About The Campaign

BOOKS ARE MY BAG is a nationwide campaign to celebrate bookshops. This collaboration between publishers, bookshops and authors is the biggest ever promotion of bookshops. For many people bookshops conjure fond images of book readings, in-store cafes and delight at the discovery of a new author. In fact, 56% of all book buying decisions are made by consumers in a bookshop and high street bookshops (both chains and independents) still account for almost 40% of books bought by consumers. Yet, many high street bookshops are under threat.

The campaign launched in 2013 and was devised pro bono by M&C Saatchi and was inspired by the precepts of Lord Maurice Saatchi’s Brutal Simplicity of Thought, http://tinyurl.com/k3nhufc

The 2014 campaign saw a three-day festivity take place, launching on Thursday 9th October, Super Thursday in the publishing calendar and finished on Saturday 11th October with Big Bookshop Parties. Award-winning British Artist Tracey Emin designed a limited-edition tote bag for the campaign.

Grayson Perry 
 Grayson Perry to design a limited-edition tote bag for the 2015 campaign.

 Turner Prize-winning British artist Grayson Perry will be designing the 2015 BOOKS ARE MY BAG tote bag, available exclusively to bookshops. The design will  be unveiled in  October 2015.

 Dame Gail Rebuck, joint chair of the BAMB steering group, said: “After the success of the first two years, the Books Are My Bag campaign is going into its third  year gathering momentum, fuelled by the enthusiasm of booksellers, publishers and authors. We are privileged, this year, to have the support of Grayson Perry, one  of the best-known and certainly best-loved artists in Britain today, who will design a limited edition bag for the campaign.”

Charlie & Lola - Lauren Child

Charlie and Lola illustrator and author to design a special children's BOOKS ARE MY BAG tote for bookshops, as part of the 2015 campaign

Bestselling children’s author and illustrator, Lauren Child, has lent her support to the campaign, and will be designing a new BAMB bag for children featuring her much loved fictional characters, Charlie and Lola. 

“I am delighted to be part of the Books Are My Bag campaign, especially on the publication of Charlie and Lola: One Thing; partly because I can never go to a bookshop for just one thing, but more importantly because just one bookshop can inspire a squillion imaginations.  I have been lucky enough to receive fantastic support from booksellers during the 15 years of Charlie and Lola, and it’s wonderful that there’s a yearly campaign to celebrate their passion for getting children reading. My local bookshop is Primrose Hill Books, and my nearest children’s bookshop is The Children’s Bookshop, Muswell Hill.  Both give excellent advice and have a lovely selection.” - Lauren Child


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