Books Are My Bag Launches for 2014 - British Artist Tracey Emin to Design 2014 Campaign Bag
We are delighted to announce the trade launch of Books Are My Bag 2014 with the news that award-winning British artist Tracey Emin is to design the 2014 collector’s edition Books are My Bag bag. The bags will be exclusively available from chain and independent bookshops nationwide, offering booklovers a unique platform to express their support for their local stores.
Emin will unveil the new design to consumers as part of the launch of this year’s campaign, which will run between Thursday October 9th and Saturday October 11th. The three-day festivity which will begin on Super Thursday, one of the busiest days in the publishing calendar, and will culminate in Big Bookshop Parties with An Author in Every Bookshop on Saturday October 11th. Please click here for full press release.